Can we keep using Excel to manage our products?

Yes. In fact, we build a custom plugin specifically for this. You’ll be able to upload and update product data directly from structured Excel files. The system can handle multilingual inputs, automatically map categories, and even skip rows if certain languages or links aren’t detected. It's made to fit your real workflow, not the other way around.

Will the site support multiple languages from day one?

Absolutely. We implement full multilingual support from the start using industry-standard plugins like WPML. Your content can be managed separately per language, or we can use machine translations as a fallback. Language switchers, translated menus, and SEO tags are all integrated into the design.

What happens if I need to change product categories later?

That’s no problem. The system allows for dynamic category management - whether you’re uploading via Excel or adjusting manually. Categories can be added, renamed, or reordered, and they automatically reflect on the frontend navigation and filters.

Do I need technical skills to manage the site afterward?

No. We’ll provide you with a short training session and easy-to-follow instructions on how to update products, edit pages, and manage your content. The admin interface is based on WordPress, so if you’ve ever used a CMS before, you’ll be comfortable here too.

Can I include downloadable files or technical documents on product pages?

Yes, you can embed PDFs or link files directly on each product or category page. It’s useful for datasheets, certifications, or product manuals. We include this functionality by default as part of the setup.

How do I prevent my old URLs from breaking after moving to the new site?

We handle that with smart SEO-friendly 301 redirects. This ensures all traffic and backlinks from your previous site are preserved, which is crucial for maintaining search engine rankings. The redirects are managed in an intuitive plugin interface, so you can add or edit them later too.

Can I see product examples or structure before launch?

Definitely. We use a staging environment where you can preview the full site, test product uploads, explore translations, and confirm structure before anything goes live. It’s part of our workflow to keep you in control throughout the process.

PROJECT

Multilingual WooCommerce website development with Excel product import

Installation and configuration of WordPress and WooCommerce, Multilingual support setup using WPML, Content migration from the existing site, Custom plugin development for product import via Excel, Checkout customization (email-based ordering), SEO-friendly redirect setup, Post-launch training and consultation, Hosting transfer and SSL configuration

Industry: E-commerce / web development
Location: Latvia
Delivery time: 8 weeks
Technologies: WordPress, WooCommerce
Rated: 5/5

2 months

Summary

Problem

Outdated product catalog with no automation or multilingual support.

Solution

Custom multilingual WooCommerce site with Excel-based product importer.

Result

Scalable, SEO-optimized eCommerce platform tailored for regional B2B market.

Client story

LV Systems is a Latvian distributor specializing in structured cabling and fiber optic products. For years, their website served as an outdated product catalog that required constant manual updates. The team was overwhelmed with Excel files and struggled to present their catalog online in an organized, multilingual format.

They needed a reliable partner to help streamline their workflows and modernize their online presence. That’s where 2410 stepped in.

Project overview

2410 developed a customized multilingual eCommerce website for LV Systems SIA using WordPress and WooCommerce. The website supports Latvian, Russian, and English, making it accessible to a broad regional audience. A custom-built plugin was implemented to automate product import directly from structured Excel files, with smart category mapping and language-specific processing.

The solution included full content migration from the old site, leveraging a prebuilt WooCommerce theme for a modern layout. All key pages were rebuilt and localized, including company info, supplier listings, and policy documents. For seamless user experience, the checkout process was simplified to email notifications, aligning with the client’s sales flow.

SEO-oriented link redirection preserved legacy URLs and rankings. Special attention was given to category hierarchy for better navigation and product discoverability. The backend interface was enhanced with easy content management tools and PDF embed features.

After testing on a temporary subdomain, the site was deployed to the client's server with an onboarding session. 2410 ensured the client was fully trained on product uploads, content editing, and system configuration, empowering them for independent management.

Thanks for the updates, now the site feels clear and recognizable. The structure has become much more intuitive, and the backend is manageable. We’ve successfully prepared the Excel files and can now proceed with product group imports. We appreciate the flexibility with the project stages and training provided. Overall, we’re very satisfied with the cooperation and outcome.

- Maksims, LV Systems SIA

Key features delivered

Multilingual site structure (LV, RU, EN)
Product import system from Excel files with category mapping
Email-based checkout system without payment gateway
Manual content management instructions for client
SSL configuration using Cloudflare
Fully localized content pages with automatic translation fallback
Post-launch support and structured handoff

Technology stack

WordPress WooCommerce WPML Custom PHP plugin for XLSX import Cloudflare SSL

The result

The collaboration

The collaboration between LV Systems and 2410 led to the launch of a fully functional, multilingual WooCommerce-based eCommerce platform. The result is a streamlined solution tailored for the structured cabling and fiber optics industry in the Baltics.

Note: The site now supports Latvian (LV), Russian (RU), and English (EN) with full product localization and category mapping.

A clean user interface was paired with advanced backend features like Excel import automation and dynamic category creation, making product management intuitive and efficient.

Homepage layout with category sidebar and product highlights

The homepage features a category-driven layout, allowing visitors to quickly navigate through product lines. Key product categories are highlighted for better discoverability and conversion.

SEO-optimized URLs with 301 redirects preserved traffic from the old site
Product data automation via Excel importer with translation-ready fields
Manuals and guides were added with built-in PDF embedding

To simplify operations, the checkout flow was adjusted to suit B2B processes — orders are submitted via email rather than online payments. This keeps the system lean and focused on quote-based workflows.

Product detail page with imported Excel data

Every product page dynamically loads data from the Excel files: code, specs, and price. The system intelligently connects multilingual versions of each product for seamless browsing.

Tip: Admins can upload 100–500 new products at once, or thousands for updates, using language-specific files.

Overall, 2410 delivered not just a website, but a scalable digital tool tailored to LV Systems’ operations — supporting growth, reducing manual work, and improving multilingual accessibility for Baltic and CIS customers.

Thinking about building a similar system?

Below are some of the common questions we get from companies planning to launch a multilingual product catalog or eCommerce platform, especially those who work with Excel files, multi-language support, or complex category structures. If you’re considering a similar project - this will help clarify what to expect.