Automating supplier integration and marketplace sync for e-commerce growth

Building scalable supplier integration & marketplace automation platforms

As e-commerce businesses grow, the complexity of managing product data across multiple suppliers and syncing that data to online marketplaces quickly becomes a bottleneck. Manual workflows not only drain operational resources but also slow down listing updates, create room for errors, and limit scalability.

At The2410, we’ve helped numerous clients overcome this challenge by building custom automation platforms that unify supplier data, streamline product management, and generate marketplace-ready exports. These systems bring real-time control, scalability, and performance to the heart of e-commerce operations.

The problem: Fragmented supplier data and manual listing management

• Different data formats (XML, CSV, XLS, APIs) from suppliers
• Duplicated or inconsistent product listings
• Slow, error-prone updates to marketplaces like 220.lv, Amazon, or eBay
• Lack of real-time stock and price updates
• Difficulty managing pricing strategies across regions and brands
• Limited visibility and control over supplier performance

The result? Missed sales, outdated product listings, and a constant strain on internal teams.

The solution: A unified automation platform

To address these challenges, we build tailored automation systems that act as a central hub for supplier data, product logic, pricing control, and export generation.

Key features typically included:

• Supplier feed integration
• Product aggregation logic based on EAN, price, and availability
• Dynamic pricing engine with regional and category-based rules
• Admin panel & dashboards for total operational control
• Automated order handling via APIs or manual fallbacks
• Multilingual export support using machine translation
• Marketplace-ready exports tailored to XML specifications

Benefits of a centralized integration platform

1. Scalability

Handles new suppliers and marketplaces without codebase disruption.

2. Speed and accuracy

Real-time data sync reduces errors and improves customer satisfaction.

3. Strategic control

Manage pricing, delivery terms, and content from one centralized place.

4. Marketplace compliance

Export formats and language support aligned with marketplace rules.

Built for future expansion

The most valuable platforms are modular. Add languages, integrate new suppliers, or plug into more marketplaces without disruption.

Is this right for you?

You may benefit from a platform like this if you:

• Manage 5+ suppliers
• Manually update marketplace listings
• Apply region- or brand-based pricing strategies
• Plan to scale operations and need automation

Final thoughts

Supplier and marketplace automation platforms eliminate operational friction and unlock growth. With the right technology, you gain full control over your product ecosystem and reduce manual workloads.

At The2410, we specialize in designing scalable backend systems for real-world commerce. Whether you're just starting or already scaling, we can help you unify supplier data, automate product handling, and dominate your marketplace.

Thinking about building a custom integration platform?

Let’s talk. We’ll help you plan and build a system tailored to your growth goals.